Alexander Wang — Season '24
Directed by Maxime Quoilin
Welcome to the Garage!
Alexander Wang's ‘The Garage’ reimagined the typical fashion campaign by enlisting Good Company and director Maxime Quoilin to create a viral stunt - inclusive of a live art installation and CGI infused lead-up film for their latest runway show at their recently renovated Soho flagship store.
![Alexander Wang FW '24 Intro Film](https://cdn.sanity.io/images/jmjsskr4/production/f1684ec13df1e2b8c74629cb2e450b394dbe29cd-1920x1080.png?auto=format&q=100&w=1000)
Alexander Wang FW '24 Intro Film
The pre-show film, released on AW's socials ahead of their fashion show, features Kim Cattrall and rapper/influencer Tommy Cash zipping around downtown Manhattan in a classic black Lincoln Town Car, eventually crashing into the AW flagship store.
![Alexander Wang FW '24 - Runway Show Case Study](https://cdn.sanity.io/images/jmjsskr4/production/2b1fc70abbfe742c62b12d1fe7d5d953d15aced2-1920x1080.png?auto=format&q=100&w=1000)
Alexander Wang FW '24 - Runway Show Case Study
![Alexander Wang — Season '24](https://cdn.sanity.io/images/jmjsskr4/production/0b83acb0dcb3a7b3ed006d6061c3f2708512bec5-1080x1350.webp?auto=format&q=100&w=1000)
![Alexander Wang — Season '24](https://cdn.sanity.io/images/jmjsskr4/production/45377471ef764fd8311c229bb19018cb6536c875-3840x2160.jpg?auto=format&q=100&w=1000)
We cut a Lincoln Town Car in half and installed it into their store window to tie the whole stunt together.
![Alexander Wang — Season '24](https://cdn.sanity.io/images/jmjsskr4/production/886502b6f9478b81896cc0b672a066ea28570e56-1280x720.gif?auto=format&q=100&w=1000)
![Alexander Wang — Season '24](https://cdn.sanity.io/images/jmjsskr4/production/5c1e575d91bdda0e8daa1ea728e1d4d017e76845-1080x611.webp?auto=format&q=100&w=1000)
![Alexander Wang FW '24 - Film](https://cdn.sanity.io/images/jmjsskr4/production/f7d742d57a3e33b3508a05354918d24c70ee5bb6-1280x720.png?auto=format&q=100&w=1000)
Alexander Wang FW '24 - Film
Good Company’s post production team worked around the clock turning around the edit of the show, seamlessly joining the crash film and show footage, within 48 hours.